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  • Writer's pictureKhalid Williams
    • Jan 1
    • 1 min read

Adult Beverages in 2023-unsolicited predictions

Buffalo Trace Bourbons will be easier to find and still unreasonably priced.


The bunkering and Bourbon FOMO will keep driving prices of the vaunted Buffalo Trace/Sazerac selections to more and more offensive levels, but this is the last year that customers will be so dead set on wasting whiskey dollars.


Drinkers are going to develop brand fatigue-


New brands are going to have to have more than just a compelling story to make a meaningful impact in the market. Everything from transparency of production to price point to positioning has to be executed in an intentional way, and a bit more luck will be necessary this year.


I am hoping for those of us who purchase spirits for programs that we can get clarity on the people putting their soul into the craft of distilling and aging.


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