top of page
  • Khalid Williams

Adult Beverages in 2023-unsolicited predictions

Buffalo Trace Bourbons will be easier to find and still unreasonably priced.


The bunkering and Bourbon FOMO will keep driving prices of the vaunted Buffalo Trace/Sazerac selections to more and more offensive levels, but this is the last year that customers will be so dead set on wasting whiskey dollars.


Drinkers are going to develop brand fatigue-


New brands are going to have to have more than just a compelling story to make a meaningful impact in the market. Everything from transparency of production to price point to positioning has to be executed in an intentional way, and a bit more luck will be necessary this year.


I am hoping for those of us who purchase spirits for programs that we can get clarity on the people putting their soul into the craft of distilling and aging.


2 views0 comments

Recent Posts

See All

GILLIE AND WALLO STARTED THE YEAR WITH A "BEST OF 2022" SHOW...AND THE SOUNDTRACK WAS BEAUTIFULLY DANGEROUS The song choice at the beginning of MILLION DOLLAZ WORTH OF GAME podcast captures something

That's the mantra for this New Year/Same Me motivation period that I'm trying tiny to stick to for more than five seconds. I'm cute. I can move through a room. I can converse with the opposite sex in

Post: Blog2_Post
bottom of page