Khalid Williams

Walk into a lot of bars and Irish whiskey still gets coded as a “shot bottle.” It’s the thing you pour fast when the room gets loud. And listen-shots are valid. Shots are culture. Shots are celebration. But when an entire category gets reduced to a single use-case, we leave money and reputation on the table. In restaurants, we don’t just serve liquid-we curate meaning. Irish whiskey deserves the same thoughtful positioning we give Scotch… and the same “daily-driver value” respect we give...